Beyond The Business
There’s a lot of talk these days about cause-related marketing and corporate outreach. It seems like every few months there is a new “it” cause out there, but at Teva, we’re a bit of an anomaly, because we’ve been supporting the same cause since our inception 25 years ago: water.
Where you find water, you find life. It’s a simple philosophy, but it relates to a fundamental truth of this world. Ever since we were born on the Colorado River in 1984, we’ve felt a deeply ingrained connection to water. That’s why, for the past quarter century, we’ve been working to improve quality of life through water quality and availability initiatives all over the world. Whether we’ve been working on our own or with charity organizations, we’ve been blessed with incredible clarity of purpose over the years. Here are just a couple of the incredible partners who share our passion:
Waterkeeper Alliance is a global network of 182 member programs dedicated to cleaning up rivers, lakes and coasts through grassroots advocacy and legal action. Waterkeeper programs patrol and protect more than 67,000 miles of rivers, streams and coastlines, and represent the interests of more than 200,000 members. In 2008, as part of the launch of the "Grand Canyon Adventure: River at Risk" 3D IMAX® film, Teva® and Waterkeeper Alliance launched a national cleanup tour of local waterways in 10 regions across the United States. In 2010 and beyond, we will continue our support in partnership with local Waterkeeper programs around the world.
Teva® is a longstanding member of the Conservation Alliance, a group of outdoor businesses whose collective contributions support grassroots campaigns to protect threatened wild places for their habitat and recreation values.
In 1969 O.A.R.S. pushed off onto the Colorado River as the first exclusively non-motorized rafting outfitter permitted to run the Colorado River through the Grand Canyon. Since 1984 O.A.R.S. guides and intrepid travelers from all corners of the globe have been wearing Teva® footwear. In 2006, O.A.R.S. partnered with Teva® and MacGillivray Freeman Films on the production of 3D IMAX® film, Grand Canyon Adventure: River at Risk.
MacGillivray Freeman Films
For more than 40 years, MacGillivray Freeman Films - a talented and innovative team of specialists in the development, production, and distribution of experiential giant screen IMAX® films - has studied and perfected the art of motion pictures entertainment.
Teva® and MacGillivray Freeman Films share a passion for educating the public about conservation and environmental stewardship. First, with our partnership on Mystery of the Nile, then with Teva's presenting sponsorship of Grand Canyon Adventure: River at Risk in IMAX® 3D, we have worked together to bring important messages about the future of our planet and its waterways to viewers all over the world.
Teva is the official footwear sponsor of First Descents, a non-profit committed to curing young adults of the emotional effects of cancer and empowering them to regain control of their lives by experiencing outdoor adventure therapy through kayaking, rock climbing and other outdoor adventure sports.
How we Walk the Walk
In addition to these partnerships, we have been working to consider and minimize the environmental impact of our business at every turn. Along with our sister brands: UGG Australia, Simple Shoes, TSUBO and Ahnu, we have made responsibility and honesty a pillar of our business. In fact, we have an entire team of eco-ninjas that are dedicated to infusing responsibility and sustainability at every level of our organization. In the end, we want to make shoes that help you see the world, but not at the cost of making it a world that you don’t want to see.
To learn more about these efforts, visit our corporate responsibility site www.deckers.com.