Teva X Beauty & Youth
After a prior, successful collaboration in honour of Teva’s 30th anniversary in 2014, Teva will once again work with Beauty & Youth for the SS15 season. Beauty & Youth is the sister shop of United Arrows which is one of the major fashion speciality stores in Japan.Once again, the ‘Hurricane’ - an annually returning classic in the Teva collection – will be the point of departure.
Whereas last year we started with an entirely white version of the Hurricane, the sandal will now also be launched in navy blue. Navy blue and white capitalise on this summer’s colour trends. Moreover they lend an urban touch to the rugged sandals that are becoming increasingly prevalent on our contemporary streets. Last year, this cooperation was only available for men, but now women can also enjoy this fashionable collab.
Teva believes that every lifestyle choice is the ultimate form of personal expression and Beauty & Youth also views freedom as one of the brand’s main pillars. Cooperation between the two is therefore a logical step and after last year’s success this expansion makes a great addition to the companies’ mutual relationship.